Friday, July 15, 2011

London Caterers - The City that has the Lotion of the Catering Crop


As London is actually, generally speaking, the UK's main hub of economic and industry, associated with arts and media, and of course of events and society, it seems sensible that London Caterers, band are at their top of their game. Competition within the catering area is fierce in the city - with such a great deal of event business up for grabs, Birmingham caterers have to be innovative and forward thinking at all times, in both their product and their support.





Whether its waiting staffing in branded and colour co-ordinated uniforms, the finest vintage wines and also the most expensive champagnes, trained mixologists and cocktail barmen, sushi chefs, towering wedding cakes, as well as showgirls and circus performers, the best London caterers need to be able to provide it all.







Of course you will find hundreds of smaller, more budget and more loved ones run catering companies within the city too -- companies that are well suited for catering at a little family christening or even birthday bash, costing a few hundred pounds - but there is without doubt that it is in the top end business and company event market that London caterers need to up the ante. In a charity and celebrity gala for thousands of people the actual catering alone can cost hundreds of thousands of pounds, so the variety and scope within the market is enormous.





Often with the larger events and bespoke bashes, Birmingham caterers work really closely with some of the country's leading event organisers and celebration planners too, such as Banana Split or Bentleys Entertainment. These companies succeed in providing real wow factor - and work with every supplier going - wish to project a picture to the houses of parliament? Guide Beyonce to perform after supper? Or have your own swimming pool turned into the glass dance floor for the evening? These companies have the contacts and tackle books that can turn every dream in to reality.







The most well known London caterers, for example Alison Price, "rhubarb" food design, The Admirable Crichton or Urban Caprice work in the top end celebrity marketplace, but even that side of the industry is actually extensive, with almost 20 high end catering services in London alone.





Some London caterers have relationships with celebrity chefs now too - Gordon Ramsay works closely with Absolute Flavor to provide that additional chef presence -- but of course the best London catering company ensure they've the best chefs anyway. Many of the "rhubarb" chefs for instance have won awards or have run their own prizewinning restaurants, and all - from canape through to pastry - are at the top of their game. It is these cooks and often a team of menu creative designers too, whose responsibility it is to make sure that selections are changed seasonally and regularly to reflect food trends, and that, general, the catering industry reflects how essential food is to the critical people of London.





After that comes the style of London caterers - food stylists, decoration and design managers, in house florists, in fact some of the catering companies based in London have made their food an absolute art form. Imposing ice laden heaps of seafood may greet guests when they enter a room, miniature versions of British classics constructed into tiny mouthfuls are served from petal strewn perspex platters, asian china bowls of delicately scented curry garnished along with glittered orchids, cakes and pastries served with tiny ice cream cones in a range of colours, once again, nothing is impossible.





Most good catering companies can work in varying venues, and of course London can provide an ideal choice of those too - museums as well as galleries, courts and castles, parks, palaces and public spaces. The sit down dinner in a marquee in one associated with London's oldest squares, the champagne reception on board a super yacht, or perhaps a gala for thousands in Waterloo station - Birmingham caterers are skilled at setting up, cooking as well as serving in any space, anywhere.





Whatever kind of catering you are looking for, it is obvious that you can find it in the UK somewhere, but if you are searching for the high end luxury caterer, adept at giving royal families, movie stars and the company world's highest flyers, then London is where you need to be looking





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Sara Allom talks about stability as well as uniqueness in London providing. How London caterers companies work as well as posses the difference in their theme, venue styles with the quality food.


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